Execution v. Viewer Perception

Sometimes, a message's execution is missed. Apple recently presented, what I thought was a brilliant ad, Crush! 

However, controversy and backlash ensued. Some viewers perceived the message to convey the destruction of the artists' creativity and 'the tools of the trade'. Conversely, I perceived the message to mean that Apple had 'compacted' everything every user might need into the sleekest iPad Pro package yet. Making the iPad Pro an invaluable tool for all creativity. And I don't mean just artistic creativity. ...To Create!

Nevertheless, with the controversial perception in mind, I mocked up a print Ad version that attempts to convey a similar message about its versatility and functionality without "destructive" imagery. ...as some have perceived of the Crush! ad.



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