David Anderson

CONCEPTUALIZATION.  Need = Logo!   Message? ..."Uhhmm?"  Result!...  A developing business, Country Goat Yoga , needed a logo. A representation of its 'brand.'  Without direction as to what the message might look like...  ...Incorporating several meanings relevant to the essence of the business, and its intent and culture... ...Resulting in this conceptualization of a logo grounded in the rural tradition of (hot-iron) 'branding' while clearly representing the company's goods/services and essence.  The circular form is chosen to innately appeal to the human eye. The silhouette (obviously) represents the interaction between yogi and livestock within a country setting. The [name-brand] typography echos rustic nuances reminiscent of 'hot-iron' brands forged and milled by hand, i.e. interactively engaged, just like the goat joga experience is! Ever-so-subtly, a pleasant smile (cut-out) levitates the silhouette; a reflection of the joyful experience....

  This example demonstrates a logo concept.  The ring is representative of the earth (or the whole), with the stylized diamond interweaving through, to get to the point; no matter the direction.   The color choices: Blue represents imagination and inspiration,  Yellow represents originality and creativity, Grey represents the balance; between black and white.  ~~~~~~~~~~~~~~~~~~~~ To confirm the form and balance of the logo,  it should maintain its essence without color Software: Gimp