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Showing posts from January 18, 2026

Presence UPGRADE - [Any] Product

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We've all seen it   ...Those default e-commerce product displays. They're sterile; the product is displayed on a white (i.e., neutral/negative-space) background — e.g., Amazon!  Let's explore how simple 'embellishment' can result in more impactful aesthetic appeal. For example: a kitchen product. [Amazon screenshot]. Upgraded! Approach the display more from an advertiser/marketer perspective; the display could be something like this... This type of approach still leaves 'negative' space,  while introducing impact -  - i.e., aesthetic appeal and narrative.