Presence UPGRADE - [Any] Product

We've all seen it 

...Those default e-commerce product displays. They're sterile; the product is displayed on a white (i.e., neutral/negative-space) background — e.g., Amazon! 

Let's explore how simple 'embellishment' can result in more impactful aesthetic appeal. For example: a kitchen product. [Amazon screenshot].



Upgraded!

Approach the display more from an advertiser/marketer perspective; the display could be something like this...

This type of approach

still leaves 'negative' space, 

while introducing impact - 

- i.e., aesthetic appeal and narrative.





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