David Anderson

CONCEPTUALIZATION.  Need = Logo!   Message? ..."Uhhmm?"  Result!...  A developing business, Country Goat Yoga , needed a logo. A representation of its 'brand.'  Without direction as to what the message might look like...  ...Incorporating several meanings relevant to the essence of the business, and its intent and culture... ...Resulting in this conceptualization of a logo grounded in the rural tradition of (hot-iron) 'branding' while clearly representing the company's goods/services and essence.  The circular form is chosen to innately appeal to the human eye. The silhouette (obviously) represents the interaction between yogi and livestock within a country setting. The [name-brand] typography echos rustic nuances reminiscent of 'hot-iron' brands forged and milled by hand, i.e. interactively engaged, just like the goat joga experience is! Ever-so-subtly, a pleasant smile (cut-out) levitates the silhouette; a reflection of the joyful experience....

Sometimes, a message's execution is missed. Apple recently presented, what I thought was a brilliant ad, Crush!   However, controversy and backlash ensued. Some viewers perceived the message to convey the destruction of the artists' creativity and 'the tools of the trade'. Conversely, I perceived the message to mean that Apple had 'compacted' everything every user might need into the sleekest iPad Pro package yet. Making the iPad Pro an invaluable tool for all creativity. And I don't mean just artistic creativity. ...To Create! Nevertheless, with the controversial perception in mind, I mocked up a print Ad version that attempts to convey a similar message about its versatility and functionality without "destructive" imagery. ...as some have perceived of the Crush! ad.