Vector Graphics: Logo Design

 Client (logo) need: "Unsure?" Result... Conceptualization! 

A developing business, Country Goat Yoga, needed a logo. A representation of its brand.  Without direction as to what the message might look like... 

...Incorporating several conceptions relevant to the essence of the business and its intent...

Resulting in this conceptualization of a logo grounded in the rural tradition of (hot-iron) 'branding' while clearly representing the company's goods/services. 

The circular form is chosen to appeal to the human eye. The silhouette (obviously) represents the interaction between yogi and livestock within a country setting. Ever-so-subtly, a pleasant smile (cut-out) levitates the silhouette; a reflection of the joyful experience.  


Comments

Post a Comment

Popular posts from this blog

Execution v. Viewer Perception

Image
Sometimes, a message's execution is missed. Apple recently presented, what I thought was a brilliant ad, Crush!   However, controversy and backlash ensued. Some viewers perceived the message to convey the destruction of the artists' creativity and 'the tools of the trade'. Conversely, I perceived the message to mean that Apple had 'compacted' everything every user might need into the sleekest iPad Pro package yet. Making the iPad Pro an invaluable tool for all creativity. And I don't mean just artistic creativity. ...To Create! Nevertheless, with the controversial perception in mind, I mocked up a print Ad version that attempts to convey a similar message about its versatility and functionality without "destructive" imagery. ...as some have perceived of the Crush! ad.
Read more

Vector Graphics and Typography: Logo Design

Image
  This example demonstrates a logo concept.  The ring is representative of the earth (or the whole), with the stylized diamond interweaving through, to get to the point; no matter the direction.   The color choices: Blue represents imagination and inspiration,  Yellow represents originality and creativity, Grey represents the balance; between black and white.  ~~~~~~~~~~~~~~~~~~~~ To confirm the form and balance of the logo,  it should maintain its essence without color Software: Gimp
Read more

Graphic Design: Basic Elements and Principles

Image
The following is a perceptual study of examples demonstrating (combinations of) primary and secondary design elements and principles. • Element(s): Line; Shape; Size/Scale • Principle(s): Alignment; Repetition; Proximity; Balance/(A)symmetry 1) Primary - Element / Principal: Line / Proximity Secondary - Elements(s) / Principle(s): Shape, Size/Scale / Alignment, Repetition, (A)symmetry  2) Primary -   Element / Principal:  Line / Repetition Secondary -  Elements(s) / Principle(s):  Shape, Size / Alignment, Proximity, Asymmetry 3) Primary -   Element / Principal:  Shape / Repetition Secondary -  Elements(s) / Principle(s):  Size/Scale / Proximity, Asymmetry   4) Primary -   Element / Principal:  Shape / Repetition Secondary -  Elements(s) / Principle(s): / Alignment, Proximity, Balance/symmetry  5) Primary -   Element / Principal:  Shape / Alignment Secondary -  Elements(s) / Principle(s):  Size / Proximity, Balance/symmetry   6) Primary -   Element / Principal:  Shape / Repetitio
Read more