David Anderson

CONVEYING WORDS THROUGH IMAGERY! An example of the technique of ‘WORD PORTRAIT’ illustration. This example used the IARNG Military Service bio of (CSM) Larry W Steele as the ‘words’, with each letter filled in with the varying colors/tones of a (referential) photograph- underlayment, to create the ‘ WORD PORTRAIT’ ILLUSION of his likeness. The words are there, but the (real) message is expressed through imagery.

CONCEPTUALIZATION.  Need = Logo!   Message? ..."Uhhmm?"  Result!...  A developing business, Country Goat Yoga , needed a logo. A representation of its 'brand.'  Without direction as to what the message might look like...  ...Incorporating several meanings relevant to the essence of the business, and its intent and culture... ...Resulting in this conceptualization of a logo grounded in the rural tradition of (hot-iron) 'branding' while clearly representing the company's goods/services and essence.  The circular form is chosen to innately appeal to the human eye. The silhouette (obviously) represents the interaction between yogi and livestock within a country setting. The [name-brand] typography echos rustic nuances reminiscent of 'hot-iron' brands forged and milled by hand, i.e. interactively engaged, just like the goat joga experience is! Ever-so-subtly, a pleasant smile (cut-out) levitates the silhouette; a reflection of the joyful experience....