Graphic Design: Basic Elements and Principles

The following is a perceptual study of examples demonstrating (combinations of) primary and secondary design elements and principles.

• Element(s): Line; Shape; Size/Scale

• Principle(s): Alignment; Repetition; Proximity; Balance/(A)symmetry

1)

Primary- Element / Principal: Line / Proximity

Secondary- Elements(s) / Principle(s): Shape, Size/Scale / Alignment, Repetition, (A)symmetry 

2)

Primary- Element / Principal: Line / Repetition

Secondary- Elements(s) / Principle(s): Shape, Size / Alignment, Proximity, Asymmetry

3)

Primary- Element / Principal: Shape / Repetition

Secondary- Elements(s) / Principle(s): Size/Scale / Proximity, Asymmetry 

4)

Primary- Element / Principal: Shape / Repetition

Secondary- Elements(s) / Principle(s): / Alignment, Proximity, Balance/symmetry 

5)

Primary- Element / Principal: Shape / Alignment

Secondary- Elements(s) / Principle(s): Size / Proximity, Balance/symmetry 

6)

Primary- Element / Principal: Shape / Repetition

Secondary- Elements(s) / Principle(s): Size/Scale, Line, Shape / Proximity, Balance/(A)symmetry 

7)

Primary- Element / Principal: Shape / Balance

Secondary- Elements(s) / Principle(s): Line, Scale / Repetition, Balance/symmetry

8)

Primary- Element / Principal: Shape / Repetition

Secondary- Elements(s) / Principle(s): Size/Scale / Alignment, Repetition, Balance/(A)symmetry