David Anderson

The following is a perceptual study of examples demonstrating (combinations of) primary and secondary design elements and principles. • Element(s): Line; Shape; Size/Scale • Principle(s): Alignment; Repetition; Proximity; Balance/(A)symmetry 1) Primary - Element / Principal: Line / Proximity Secondary - Elements(s) / Principle(s): Shape, Size/Scale / Alignment, Repetition, (A)symmetry  2) Primary -   Element / Principal:  Line / Repetition Secondary -  Elements(s) / Principle(s):  Shape, Size / Alignment, Proximity, Asymmetry 3) Primary -   Element / Principal:  Shape / Repetition Secondary -  Elements(s) / Principle(s):  Size/Scale / Proximity, Asymmetry   4) Primary -   Element / Principal:  Shape / Repetition Secondary -  Elements(s) / Principle(s): / Alignment, Proximity, Balance/symmetry  5) Primary -   Element / Principal:  Shape / Alignment Secondary -  Elements(s) / Principle(s):  Size / Proximity, Balance/symmetry   6) Primary -   Element / Principal:  Shape / Repetitio

 Client (logo) need: "Unsure?" Result... Conceptualization!  A developing business, Country Goat Yoga, needed a logo. A representation of its brand.  Without direction as to what the message might look like...  ...Incorporating several conceptions relevant to the essence of the business and its intent... Resulting in this conceptualization of a logo grounded in the rural tradition of (hot-iron) 'branding' while clearly representing the company's goods/services.  The circular form is chosen to appeal to the human eye. The silhouette (obviously) represents the interaction between yogi and livestock within a country setting. Ever-so-subtly, a pleasant smile (cut-out) levitates the silhouette; a reflection of the joyful experience.  

Sometimes, a message's execution is missed. Apple recently presented, what I thought was a brilliant ad, Crush!   However, controversy and backlash ensued. Some viewers perceived the message to convey the destruction of the artists' creativity and 'the tools of the trade'. Conversely, I perceived the message to mean that Apple had 'compacted' everything every user might need into the sleekest iPad Pro package yet. Making the iPad Pro an invaluable tool for all creativity. And I don't mean just artistic creativity. ...To Create! Nevertheless, with the controversial perception in mind, I mocked up a print Ad version that attempts to convey a similar message about its versatility and functionality without "destructive" imagery. ...as some have perceived of the Crush! ad.

This is an example of a podcast- conception, development, editing, and production.   This was produced from 8 separate audio takes.  The narration editing was left a bit 'raw' to convey a conversational tone.   ~~~~~~~~~~~~~~~~ Microphone: Courtesy of Videezy.com   Music: The Remedy by Stefan Kartenberg (c) copyright 2018 Licensed under a Creative Commons Attribution (3.0) license. http://dig.ccmixter.org/files/JeffSpeed68/57161 Ft: Robert Warrington Sound Effects: from Zapsplat.com Software: Audacity

  This short video is an example of VFX composting.   Developed from (2) separate elements to generate a singular video presentation.   The sky is a separate (still) image from the foreground video footage; the two performers, the land, and the water.   In-computer camera tracking techniques are used to sync the (still) sky with the motion of the video footage.    ~~~~~~~~~~~~~~~~~~~~~ Sidenote: This is a rough draft example. Look closely, just after the mid-point of this 6-second clip, a hint of the 'masking' composite is evident, as a momentary "halo", around the female performer's head, revealing the evidence of two separate elements. Software: DaVinci Resolve

  This example is a demonstration of video editing, 'soundtrack' selection and queuing, and motion graphics.   Developed from 32 individual clips, taken from 3 separate cameras for a total of 21 shots. Following the editing of the clips into a functioning sequence, the background music was qued to accentuate the scenes. ~~~~~~~~~~~~~~~~~~~~~ Clips: Tom Clansy's, The Division: Agent Origins (2016) Music: Space Fiction by Quarkstar (c) copyright 2018 Licensed under a Creative Commons Attribution Noncommercial  (3.0) license. http://dig.ccmixter.org/files/Quarkstar/57369 Post Peak Chillout Blues by septahelix (c) copyright 2021 Licensed under a Creative Commons Attribution Noncommercial  (3.0) license. http://dig.ccmixter.org/files/septahelix/63837 Ft: Rhonin, NiGiD, maplesnow, reiswerk Software: DaVinci Resolve